Tarun Katial, former chief executive officer at video streaming platform ZEE5 and Reliance Broadcast Network, has announced the details of his upcoming women-centric platform ‘Eve World’.
The women-only platform offers expression, creation, and community enablement which wants to build a positive and valuable digital experience for women.
According to The Economic Times, the company has raised its initial investment from Singapore-based Jungle Ventures ahead of the launch. However, the amount of the investment has not been disclosed.
The platform has onboarded Aparna Acharekar and Rajneel Kumar as co-founders.
Aparna will be responsible for building the content and community verticals of the platform.
Commenting on the launch of the platform, Tarun Katial, CEO and founder, Eve World said, “The World around us has been traditionally built keeping in mind men as average users. My co-founders shared this vision and purpose for a while and we decided to come together- to innovate keeping women at the centre of our universe. Eve World will enable, and empower women to achieve what they want in an environment that furthers their aspirations. We want to become a platform that gives women true freedom online, for them to create and consume content, have meaningful conversations.”
Prior to this, Katial has also worked with other leading media and entertainment organisations such as Star Network, Sony Entertainment and advertising agencies including Saatchi, Enterprise Nexus Lowe and Ogilvy & Mather, the report said.