Tata Play Binge adds Fuse+ for Gen Z and Millennial fans

Tata Play Binge, a prominent OTT app aggregator in India, has announced a new addition to its extensive array of aggregated OTT apps. Fuse+, the latest entrant, caters to multicultural and youth audiences, marking its entry into the Indian market through Tata Play Binge.

Catering specifically to the tastes of millennials and Gen Z, Fuse+ offers original series, documentaries, and films aiming to resonate with unique perspectives. Boasting a lineup featuring renowned and emerging talents, including music specials and unscripted series, the platform provides over 500 hours of original content, complemented by 30 hours of new licensed content annually, the platform said in a statement.

Pallavi Puri, Chief Commercial and Content Officer at Tata Play, expressed enthusiasm about Fuse+’s diverse and contemporary programming, emphasizing the expanding entertainment choices for viewers on Tata Play Binge. Puri highlighted the platform’s commitment to introducing fresh content while catering to specific audience preferences.

Miguel Roggero, Chairman and CEO of Fuse Media, emphasized the natural alignment between Fuse+’s vibrant, culturally diverse stories and Tata Play Binge’s global expansion strategy. Roggero expressed excitement about introducing empowering original programming and music-focused specials to the Indian audience.

The partnership marks Fuse+’s collaboration with Brandwith, a premier representative and distribution company in the Asia Pacific Region.

Fuse+ joins a lineup of popular OTT platforms on Tata Play Binge, offering a diverse range of content, including entertainment, gaming, and documentaries. The subscription provides access to a consolidated library of content from over 25 apps, accessible via a single subscription and user interface.

Tata Play Binge subscribers can access Netflix and Amazon Prime Video plans separately. The extensive content library is accessible on large-screen connected devices through Tata Play Binge+ Android Set-Top Box, the Tata Play edition of Amazon FireTV Stick, and www.TataplayBinge.com.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Tata Play Binge adds Fuse+ for Gen Z and Millennial fans

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