Tata Play Binge announced a partnership with Lionsgate Play, a global content platform, to provide one-stop convenience and simplify content discovery.
Lionsgate Play’s streaming slate is diverse, including digital premieres, edgy and contemporary content across languages and genres, and billion-dollar franchise movies, TV shows, web series, and premium originals handpicked specifically for Indian audiences.
As per a press release, Tata Play Binge, which enables all smartphone users to enjoy content from premium OTT apps, provides a vast library of movies, TV shows, web originals, and LIVE Sports from 14+ streaming apps, assembled in a single-user interface and delivering a personalized experience.
Through this latest addition, Tata Play Binge will provide viewers with access to Lionsgate Play’s critically acclaimed and massive content library, which includes Indian Originals as well as celebrated movies and shows from around the world, including ‘John Wick: Chapter 3 Parabellum’, ‘Angel Has Fallen’, ‘Gaslit’, ‘Feels Like Home’, ‘Knives Out’, ‘Tokyo Vice’, ‘Jungle Cry’, ‘Hiccups & Hookups’, and many more.
Subscribers will have access to countless hours of entertainment from around the world via the Tata Play Binge mobile app, large-screen connected devices, Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick, and www.TataplayBinge.com. Lionsgate Play and 18 other apps are available to viewers for INR 299/- per month.
Commenting on the integration of Lionsgate Play, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Every new addition makes Tata Play Binge more dynamic and places it well within the consideration set of the OTT content consumers. With Lionsgate Play, users will have access to a broader range of premium and high-quality content, especially from Hollywood. With the benefit of a unified front end and a single bill, the best of OTT entertainment is just one click away on Tata Play Binge.”
Amit Dhanuka, EVP, Lionsgate Play, said, “We at Lionsgate Play are excited to partner with Tata Play Binge. OTT space in India is ever-evolving, and we believe it’s the future – this service aids easy access and content discovery in a cluttered industry, helping both brands reach a wider consumer base. With this partnership, we will offer the best of the premium content at an affordable price point with an enhanced viewing experience.”