Tata Sky unveils new campaign for Tamil Nadu
SUBSCRIBE
JOBS
Custom Image
Go Back
3 years ago 02:00:58pm Television

Tata Sky unveils new campaign for Tamil Nadu

New Delhi, 07-September-2021, By IBW Team

Tata Sky

The Indian direct broadcast satellite service provider, Tata Sky has embraced regional flavors in its new campaign communicating with potential customers in Tamil Nadu.

Adopting a narrative that resonates with all strata of the audiences, the campaign ‘Vera Level’ aims to communicate the entertainment options that are offered by a Tata Sky connection.

According to ET, the campaign has been rooted in the local insights by Ogilvy India and seeps into the different channels of sale through a network of BTL initiatives targeted at engaging potential customers to convey the benefits of a Tata Sky connection.

Commenting on the launch of the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Regional audiences have a very strong connection with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging. Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalized bouquets.”


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos