Technology giant Infosys yesterday said it has appointed women’s tennis World No.1 Iga Świątek as its global brand ambassador as part of a multi-year partnership.
In a statement, the Indian IT services company said the partnership aims to promote Infosys’ Digital Innovation and inspire women around the world.
Infosys and Świątek will also work together to create programmes for underserved women to build careers in science, technology, engineering, and mathematics (STEM), a IANS report stated.
Infosys Chief Executive Officer Salil Parekh said Iga is a great inspiration for women achievers.
Together with her, Infosys will work to inspire young people, especially women, to push forward and pursue STEM careers that are vital for our future, he added.
”Although tennis and technology may seem quite different at first, there’s so much in common, including strategic thinking, learning and developing in every situation, tand he ability to evolve your game and adjust.
”I am also moved by all that Infosys is doing off the court to bring more opportunities that empower people, businesses, and communities to move into the future,” Świątek said.
The 22-year-old is a four-time Grand Slam Champion, ranked World No. 1 since April 2022 for a record 70 consecutive weeks, according to the statement.
Meanwhile, on Thursday, the Bengaluru-headquartered tech major announced a three-year partnership with Rafael Nadal, onboarding the global tennis star as an ambassador for the brand and Infosys’ Digital Innovation.
To mark this association — Nadal’s first-ever collaboration with a digital services company — Infosys and the tennis legend’s coaching team are developing an AI-powered match analysis tool.
This personalized tool will be available in real time to Nadal’s coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches.
According to the press statement from Infosys, Nadal said, “I’m very happy to work closely with Infosys, as they work to not only evolve the experience of tennis to the times, but also empower people in our communities to be part of a brighter future. I love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem.
“It has transformed the tennis experience for a billion global fans and truly empowered all players on the tour with analytics that they could have only dreamt of a few years ago. Also, the impact that Infosys is making beyond the court – creating the next opportunity for people, businesses, and communities – deeply inspires me. I believe it’s our shared aspiration to create societal good that makes our handshake truly meaningful.”