The Q, India’s youngest Hindi general entertainment channel with a multi-platform presence, has launched a new animation channel The Q Kahaniyan with the tagline ‘Hatke Kisse, Datke Masti’.

The Q Kahaniyan is a digital exclusive animated content channel that targets young viewers between the age group of 13 to 35 years, the company said in a statement.

The latest launch follows the company’s strategy to offer differentiated propositions and follows successful launches of The Q and Q Marathi.

Animation is a category creator that bridges the need gap for entertaining and relatable animated stories and content for young adults in India. Echoing the network’s core proposition, The Q Kahaniyan will showcase differentiated and high-quality alternative animated content that will cut across genres, the statement added.

It aims to become the go-to destination for stress-free and guilt-free consumption of relatable and enjoyable animated content, specially curated for grown-ups.

The channel will curate and bring forward stories from leading Indian and global animation studios and creators such as ‘PM Toons’, ‘Digimonks’, ‘Utkal Cartoon World’, and ‘Core Infotech’. Shows such as ‘Nattu’, ‘Bakaiti’, ‘Anokhi Kahaniya’, ‘Daravni Kahaniya’, ‘Dilchasp Kahaniya’ are sure to strike a chord with viewers and create a niche for themselves as well as for animated content in the growing general entertainment category.

Speaking on the launch of a channel exclusively for animated content, Krishna Menon, Chief Operating Officer, QYOU Media India, said, “Globally, the interest in animated content is astonishing; in India however, the category and format is under indexed and is typically viewed from a kid’s lens. Having experienced success with animation on The Q, we believe that there exists a strong demand for such content and it is only apt for us as a disruptive and differentiated brand to take a step forward and give such content a place and platform of its own.”

“With The Q Kahaniyan we are curating stories that are relevant, relatable, and different from what is already available. We are certain of the channel’s success and hope to give animated content the limelight it truly deserves,” Krishna added.

The Q Kahaniyan is currently available on connected TV platforms and video on-demand platforms including Samsung TV Plus, Mi, TCL, Cloudwalker, Jio TV, Jio TV Plus, MX Player, and Snapchat, among others.