Thums Up, a popular beverage brand from The Coca-Cola Company, has teamed up with celebrity chef Ranveer Brar for the second season of the culinary show ‘Toofani Biryani Hunt’ on Disney+ Hotstar.

The new season promises a flavorful adventure as Chef Brar embarks on a journey across seven regions of India to discover the stories behind the country’s most celebrated biryanis.

Conceptualized by Disney+ Hotstar CreativeWorks, ‘Thums Up Toofani Biryani Hunt Season 2’ aims to explore the unique origins and rich traditions of biryani across different regions, including Hyderabad, Bangalore, Visakhapatnam, Lucknow, Delhi, Mumbai, and Kolkata. The show will feature untold stories of 21 of the most popular biryani makers, as Chef Brar uncovers the inspiration behind each biryani hotspot.

Sumeli Chatterjee, Category Head, Sparkling Flavours, India & Southwest Asia at The Coca-Cola Company, expressed excitement about the new season, saying, “We’re excited to present ‘Thums Up Toofani Biryani Hunt Season 2,’ in partnership with Disney+ Hotstar, serving up a sizzling flavor expedition on screen. This season, we celebrate the crisp chill of Thums Up paired with a steaming plate of rich, smoky biryani. With Chef Ranveer Brar bringing his exceptional talent back on board, the journey is set to be more delicious than ever as we uncover the best of biryani from seven diverse regions across India.”

Chef Ranveer Brar, who returns as the host, shared his enthusiasm for the upcoming season: “Biryani is not just a dish; it’s a journey through time and taste, rich with history and fragrant with tradition. I am elated to return for another season of the Thums Up Toofani Biryani Hunt, as we uncover the history, legacy, and bold flavors of biryani from various regions in India. Each episode is an adventure—seeking out the best biryani spots, learning their stories, and savoring the bold flavors that make this dish so beloved.”

Dhruv Dhawan, Head of Ads at Disney+ Hotstar, highlighted the show’s unique approach: “At Disney+ Hotstar’s CreativeWorks, we continue to leverage the power of storytelling and solve the complex marketing needs of advertisers who want to forge meaningful connections with their audiences. Thums Up Toofani Biryani Hunt season 1 resonated well with our audiences, and we are excited to bring in another season which exemplifies how we combine creativity and cultural relevance to craft memorable experiences. With season 2, we’re taking this journey with Thums Up to new heights, exploring the rich flavors and traditions that make biryani a dish close to every Indian’s heart.”

The new season kicks off with a pilot episode on August 28, 2024. It promises to be a sensory feast, celebrating local culinary pride and answering the age-old question, ‘Kaunsi Biryani hai Sabse Toofani?’

With its combination of Thums Up, the versatile dish of biryani, and the expertise of Chef Ranveer Brar, ‘Toofani Biryani Hunt Season 2’ is set to offer viewers a delicious and culturally enriching experience.