Times Network leads as fastest-growing digital video news publisher
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8 months ago 06:00:35am Television

Times Network leads as fastest-growing digital video news publisher

New Delhi, 22-March-2024, By IBW Team

Times Network leads as fastest-growing digital video news publisher

In a resounding testament to its unwavering commitment to excellence, Times Network has emerged as the fastest-growing digital news publisher in India. Clocking over 4 billion monthly reach across its array of news channels during February 2023-24, Times Network has solidified its position as the foremost destination for credible, accurate, and decisive news and analysis across various categories.

Times Now, the flagship English news channel, has clinched the title of the most-watched English news channel on YouTube, with an astounding 8.1 crore views in February 2024 alone. Experiencing a remarkable surge of 185 percent during February 2023-24, Times Now has showcased unparalleled growth, particularly during crucial national events like the Ram Mandir inauguration and Republic Day, where it commanded a peak live concurrency of over 2 lakh viewers on YouTube, the channel said in a statement.

Times Now Navbharat has witnessed an unprecedented growth of 235 percent, making it the fastest-growing Hindi news channel on YouTube between February 2023 and February 2024. Garnering 90 lakh subscribers in just two and a half years since its inception, Times Now Navbharat has become the preferred choice in the Hindi heartland, boasting over 2.4 billion reach and 30 crore monthly views.

ET Now has experienced a staggering 853 percent year-on-year growth in the English business news category, while ET Now Swadesh‘s YouTube views surged by 245 percent year-on-year in the Hindi business news category. Together, these two channels have a reach of around half a billion every month.

Rohit Chadda, COO and President of Times Network expressed his enthusiasm over this remarkable growth trajectory, highlighting the network’s commitment to excellence. He emphasized the significance of live news in an era marked by a rise in SVOD consumption, citing it as one of the few genres enabling brands to reach premium consumers at scale. Chadda concluded by affirming the network’s dedication to creating innovative content solutions for brands while setting industry benchmarks.


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