Stamping its mega entry into the Indian language space, Times Network, part of one of India’s biggest media houses the Times of India group on Tuesday announced the launch of Times Now Navbharat, Hindi news channel, and ET NOW Swadesh, Hindi business news channel in US, Canada, and other key international markets, in partnership with Yupp TV, one of the world’s largest internet-based TV and On-demand service provider.

Gaining unprecedented support and trust from the country’s top influencers, viewers, and advertising alike, Times Now Navbharat and ET NOW Swadesh with their unique propositions has sharply differentiated themselves from other legacy players in the category.

Staying true to its ethos, Ab Badelga Bharat, Banega Navbharat, Times Now Navbharat has redefined the way Hindi television news is consumed. With a firm belief that news has the power to transform and create impact for a better society, the channel within a short span, has been able to induce resolution through its action-oriented and incisive journalism, sharp and balanced analysis that’s reflected in the channel’s unflinching news reportage, an official statement from Times Network said.

Catering to entrepreneurs, traders, corporates, and every Indian citizen, ET NOW Swadesh that leads with the mission, Badho Desh Ke Saath, presents a line-up of compelling content, that is set to empower, engage and educate viewers with financial knowledge to weave their growth to India’s success story.

Commenting on the partnership, Jagdish Mulchandani, COO and Executive President, Times Network, said, “We are thrilled to expand our content portfolio by introducing our recently launched Hindi news channels to our global viewers on Yupp TV.”

“Our best-in-class Entertainment and English news channels are strongly positioned in over 100+ countries and we are now excited to present compelling news content in the Hindi language for viewers across international markets.”

He added, “Presenting a holistic reportage on global, national, local, financial and business news content, Times Now Navbharat and ET NOW Swadesh will serve as an essential addition to their daily dose of news consumption. I am confident that with our latest Hindi offerings, we will further enrich the TV viewing experience of the viewers in the Indian language and continue to keep them informed with in-depth, conclusive, and credible news.”

Uday Reddy, Founder and CEO of Yupp TV said, “We are happy to announce the launch of Times Network’s Hindi news channels, Times Now Navbharat and ET NOW Swadesh in US, Canada, and key international markets. We have seen a huge scope for Indian television with the Hindi language in these markets and will be a great value add for our brand.”

“YuppTV users can now watch their favourite Hindi content globally, giving them more entertainment options to choose from.”

With 25000 hours of entertainment content cataloged in its library, Yupp TV brings a diverse range of South Asian content with more than 250+ TV channels, 5000+ Movies, and 100+ TV Shows in 14 languages.