Strengthening the Network’s foothold in Australia and catering to the content preferences of the viewers in the region, Times Network, part of one of India’s biggest media houses the Times of India group on Monday announced the launch of Times NOW and ET NOW on Australia’s biggest news streaming service Flash, in partnership with Foxtel Group.
Flash is an Australian news streaming service that features more than 20 local and global news sources.
Flash is the only global news streaming service that broadcasts Indian news channels Times NOW and ET NOW who delivers a holistic reportage on national, political, local, financial, and business news, the company said in a statemenṭ.
For unversed, Times NOW is India’s leading English news channel and the global voice of progressive India, which brings a wide spectrum of business news, whereas ET NOW focuses on matters that affect India’s inclusive development and empowers the Indian viewers in Australia to take part in India’s growth story.
Commenting on the launch, Jagdish Mulchandani, COO & Executive President, Times Network, said, “With an evolving consumer preference for watching LIVE news content across platforms, we are excited to partner with Flash, to provide Australian viewers access to our best-in-class news channels on a dedicated news streaming service.”
Both Times NOW and ET NOW is marker leaders in their respective categories and now we are thrilled to enhance our reach with this launch. Delivering reliable and world-class TV viewing experience, I am confident that our news channels will be an enriching addition to the discerning viewers seeking superior global and India news reportage,” Jagdish added.
Flash CEO, Julian Ogrin, said, “Flash will transform the way Australians consume the news that matters to them by bringing together the widest range of local and international live news sources in a single, easy to use, feature-packed service. And we are thrilled to have Times NOW and ET NOW as part of this unrivaled offering on Flash.”