Times Now maintains dominance in election coverage

Times Now has reaffirmed its position as the leading destination for election news coverage, emerging as the top choice for viewers during the six-week polling phase of the Lok Sabha elections.

With a commanding presence and curated programming, Times Now secured a remarkable 29 percent market share overall and an impressive 31 percent market share during the prime time band, outperforming its competitors.

Channel	TVTs	Shares%
Times Now	557	29%
CNN News18	506	27%
Republic TV	403	21%
India Today Television	248	13%
Mirror Now	102	5%
BBC News	52	3%
WION(v)	35	2%
Genre	1903	100%

During the crucial polling phases, particularly on May 20, 2024, Times Now demonstrated its leadership by securing a significant 27 percent viewership share, showcasing its unwavering dominance even on polling days.

Throughout the electoral process, Times Now set a new benchmark in election reportage, delivering comprehensive and engaging content to viewers. The channel’s strategic content included flagship shows like India Upfront and The Newshour, along with exclusive interviews featuring top political leaders such as Prime Minister Narendra Modi, Union Home Minister Amit Shah, and External Affairs Minister S. Jaishankar, which resonated strongly with viewers.

Prime Time Shares
Channel	8:00 PM	9:00 PM	10:00 PM	Prime Time
Times Now	39%	29%	27%	31%
Republic TV	21%	27%	15%	22%
India Today Television	19%	23%	21%	21%
CNN News18	12%	14%	21%	16%
Mirror Now	6%	6%	6%	6%
BBC News	0%	1%	8%	3%
WION(v)	1%	2%	2%	2%
Genre	100%	100%	100%	100%

In a series of groundbreaking initiatives, Times Now introduced innovative programming such as Election Premier League, Public Manch, and National Debate, encouraging critical thinking and active engagement in the democratic process. The channel’s unique mobile studio, ‘Election Yatra’, traveled across the country, capturing the essence of democracy through on-ground talk shows and interviews.

5th Polling Day – 20th May 2024
Channel	Shares%
Times Now	27%
Republic TV	24%
CNN News18	25%
India Today Television	15%
Mirror Now	6%
BBC News	1%
WION(v)	1%
Genre	100%

With its unparalleled coverage and engaging content, Times Now has solidified its position as the go-to choice for election coverage, reaffirming its undisputed leadership in the domain.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

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Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

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Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Times Now maintains dominance in election coverage

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