As the battle for 2025 Delhi Assembly elections unfolded, culminating in BJP’s Rekha Gupta taking oath as the Chief Minister yesterday, Times Now said it emerged as the undisputed leader.
Quoting from BARC India data, the TV news channel said during the counting week, it led with a 27 percent market share (Source: BARC| Megacities| NCCS A 22+ Males| Wk.6 2024), reaffirming its stature as the Election News Headquarters.
The channel’s comprehensive coverage with exclusive programming line-up kept viewers engaged, ensuring Times Now was a genre leader during the counting week prime time with an impressive 28 percent viewership share (Source: BARC| Megacities| NCCS A 22+ Males| Wk.6 2025, WD 2000-2300hrs), a press statement from the TV news network stated yesterday.
With flagship shows ‘India Upfront’ and ‘The Newshour’ delivering real-time insights and incisive discussions, Times Now outshone competitors, setting the news agenda with unmatched credibility and depth.
On voting day, Times Now secured a commanding 31 percent market share (Source: BARC| Megacities|NCCS A 22+ Males | February 5, 2025). With live ground reports, expert analysis, and exclusive interviews, the channel brought viewers closer to the action, delivering unmatched election coverage that resonated across audiences.
During exit polls (February 5,2025), Times Now maintained its supremacy, with a 32 percent market share (Source: BARC| Megacities| NCCS A 22+ Males | February 5, 2025, 1700-2300 hrs). Offering credible political insights, the channel once again cemented its position as the most reliable source for election news.
Helmed by seasoned journalists and supported by a meticulously curated election lineup, Times Now kept viewers engaged and informed at every stage of the electoral battle.