Tips Industries, a public-listed music company, has announced the appointment of Hari Nair as the company’s new chief executive officer.

Nair brings in 25 years of overall experience, of which the last two decades were spent in the music ecosystem.

With this appointment, Tips aims to strengthen its core leadership team, as well as focus on driving revenues further, be it through increasing its music distribution capabilities or expanding into new domains of music monetization, Economic Times reported.

Nair will be responsible for leading the company into its next phase of growth, amidst the fast-changing digital trends and a vibrant content ecosystem in India’s entertainment industry, it added.

Joining ByteDance in 2019, Nair led the South Asia region for music partnerships and licensing for all ByteDance which gave him multi-regional exposure in the ByteDance ecosystem, launching their music streaming service Resso first in India, and the overall experience with apps like TikTok, Helo, Capcut, etc.

Further, he was entrusted with a larger multi-region role (Middle East, Africa, Turkey, and South Asia) for the Artist Services division at TikTok, where he was primarily responsible for launching SoundOn (music distribution service), driving the business P & L for the region and also ensuring support for local artist/music labels. His music journey started with Asia’s first online music store “Soundbuzz”, which was acquired by Motorola. Prior to his long innings in the music arena, Hari also worked in the IT services industry.

On this appointment, Kumar Taurani, managing director – of Tips Industries commented, “We are extremely delighted to appoint Hari as our chief executive officer. Hari has 360-degree experience of the music ecosystem – starting from music distribution companies like Soundbuzz and Mauj Mobile, to heading digital business for a global music company Sony Music India, and then leading performance rights organization PPL India’s digital transformation.”

“With an experienced hand like Hari being added to our core teams, combined with our strength in music content creation and acquisition, we aim to achieve higher revenues and continue to deliver value for our shareholders,” he added.

Speaking on his new role, Nair said, “I am delighted to become a part of the Tips team. It is an honor for me to lead an organization with a quality music catalog and focused content acquisition strategy, which is known for its longevity in the music industry and continues to steadily grow its market share.”

“As the company stands at a pivotal juncture in its journey, I am humbled and equally excited to be a part of this aggressive journey. I would like to extend my utmost gratitude to Kumar Taurani and the Board members, for showing faith in my candidature to lead this company,” he added.