We believe the above is a positive news for exhibitors, bigger positive impact of PVR given its higher presence towards regional content
South India has the highest occupancy pan India and it was very imp for the revision to happen for large films to gain success; we believe other states too may revise their occupancy cap upwards in the near term
This in turn will persuade producers of large Hindi films to announce fresh release dates as 100% occupancy gives them confidence that negative impact on collection will be minimal
Expect Hindi film producers to announce dates in the coming weeks basis performance of Master next week, which is going to very good in terms of collections TN.
Our channel checks indicate the film Master has been given at a discount of mere 10-15% to sub distributors, which is also an indication of strong collection numbers for the film
Our channel checks indicate that AP and Telangana may consider relaxation of the occupancy cap in near term; Karnataka and Kerela May take time for the same
Master has been sold for over INR 100cr terms of theatrical rights (this is a discount of mere 10% pre COVID ) to distributors; the film has to achieve a collection of INR 180-200cr gross for a break even, which the distributors are confident given the pent up demand for a large film and relaxation of occupancy cap in the key market – TN.
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