In an exciting collaboration, Toonz Media Group, a global leader in kids and family entertainment, and London-based Giffi Ltd. have announced the co-production of an animated TV series titled ‘Adventures of Rusty’.

The series, based on the beloved stories by renowned Indian author Ruskin Bond, will follow the ‘Adventures of Rusty’, a lonely young Anglo-Indian boy, as he navigates the complexities of life, the platform said in a press release.

The ‘Adventures of Rusty’ will be a 52-episode series, with each episode running for seven minutes, bringing to life the enchanting world created by Ruskin Bond. Bond, whose stories have touched the hearts of millions, is known for his vivid storytelling that captures the essence of small-town India and the simple joys of life. This adaptation aims to establish Rusty as a global brand, introducing Bond’s timeless tales to new audiences worldwide.

Toonz and Giffi have not only committed to co-producing the series but also to co-distributing it across various platforms. The collaboration includes plans for a short-form animated series designed for digital release, which will be available initially on digital platforms, followed by distribution on YouTube and other channels. The partnership extends beyond just the screen, as both companies will also create and distribute consumer products, toys, merchandise, and collectibles based on the ‘Adventures of Rusty’ characters.

P. Jayakumar, CEO of Toonz Media Group, expressed his enthusiasm for the project, stating, “We are delighted to partner with Giffi to recreate the magic of Ruskin Bond’s captivating storytelling in an animated series adaptation. The combination of our animated TV series with a robust global digital strategy will ensure that Adventures of Rusty becomes a success across multiple platforms.”

Prabit Nair, CEO of Giffi Ltd., echoed these sentiments, highlighting the significance of the project. “Ruskin Bond, the legend, needs no introduction. Being part of his legacy is a proud moment for all of us. We are thrilled to collaborate with Toonz on this project and are committed to making this venture a global success. We extend our heartfelt thanks to Sidd Bond for considering us for this project.”

Ruskin Bond, the celebrated author whose works have been translated into over 50 languages and sold more than 20 million copies worldwide, shared his joy at seeing his stories adapted into animation. “It is a truly delightful journey to see my stories come to life through animation. The thought of reaching a new generation of readers and viewers through this medium is both exciting and humbling. I hope this adaptation captures the essence of my storytelling and brings joy to audiences worldwide,” said Bond.
Siddharth Bond, Ruskin Bond’s grandson, who is deeply involved in preserving his grandfather’s literary legacy, expressed his excitement about the project. “I am delighted to bring my grandfather’s beloved stories to a new generation through animation. This initiative aims to capture the magic of Ruskin Bond’s work, making it accessible to younger audiences and ensuring his stories continue to enchant for years to come. Our family is very happy and excited to see his work translated into an animated series.”

The collaboration between Toonz and Giffi marks a significant step in bringing Indian literature to global audiences. With plans for a comprehensive distribution strategy and a wide range of merchandise, ‘Adventures of Rusty’ is set to become a significant cultural and commercial success. By combining the timeless charm of Ruskin Bond’s storytelling with the creativity and expertise of Toonz and Giffi, the series promises to resonate with viewers of all ages around the world.

As the ‘Adventures of Rusty’ gears up for its debut, anticipation is high for what promises to be a beautiful homage to one of India’s most beloved authors. This animated series not only celebrates Ruskin Bond’s legacy but also ensures that his stories will continue to inspire and entertain for generations to come.