Travel channel Travelxp has stepped up its OTT efforts with the launch of its new OTT-focused plan, RED Discover.

Travelxp’s new plan gives viewers access to its 2000+ episode content library via its website, Android, iOS, FireTV, Mi Patchwall, and Android TV apps.

The RED Discover product is designed for travel enthusiasts, content lovers, and fans of Travelxp who aspire to see beautiful, well shot and educational travel infotainment and lifestyle shows covering a variety of genres such as Food, Heritage, Culture, Lifestyle, Destinations, and Nature.

Viewers can now watch some of the most popular travel shows, such as Rohan Patoley’s ‘Strictly Street’ or ‘Krissann’ and Benafsha’s ‘The Gypsies’, at any time and from any location by using Travelxp‘s various applications and VOD Service.

On the occasion of its 12th anniversary, Travelxp has also announced the launch of four new shows for the upcoming quarter, as well as plans to produce 10-12 new shows by the end of this year, doubling production over the previous year, the channel said in a statement.

Following the pandemic, OTTs became a major theme, as covid accelerated the transition from traditional cable TV and D2H and provided viewers with the option of VOD and streaming.

While the big players like Disney+Hotstar, SonyLIV, and Netflix are firmly entrenched in the Indian OTT space, new and promising players like Travelxp are eager to establish and cater to niche segments of the Indian video-consuming audience, bringing the same variety of content quality to online viewers as they do to traditional TV viewers.

Travelxp’s OTT offering is only available through its applications and website, which can be found at www.travelxp.com. Viewers can purchase the RED Discover plan from the website and app beginning February 16, 2023 for Rs. 699.

Tanay Chothani, the CEO, of Travelxp.com, said, “While RED and RED Plus are for customers who are serious about a travel lifestyle, RED Discover is a product closer to our original core offering – uninterrupted, beautiful travel documentaries and shows that will leave you with wanderlust to travel the entire world. The launch of the RED Product in August 2021 was a pivotal point in Travelxp’s transformation to a digital-first company, and we intend to strengthen the distribution of our digital platforms through B2C and B2B2C Partnerships in the coming years,”

“The pandemic was very difficult for us in terms of content creation, since travel was shut down. Restrictions meant destinations and experiences lost their flavor and essence. But with covid being past us, we are confident of creating and delivering the content that our users have known to love us for, and we are confident of creating more content this year than in any year before,” Tanay added.