TV9 Digital proudly announces a substantial growth of 25-30 percent on their leading websites tv9telugu.com and tv9kannada.com, engaging with approximately 100 million unique users, according to Comscore data.

This surge in engagement is attributed to the network’s aggressive election content plan, which has provided significant value for partnering brands.

One of the key highlights of TV9 Digital‘s election coverage is the introduction of Elexi, a chatbot exclusively designed for the Lok Sabha elections. Elexi offers real-time election results and vote margin details, ensuring up-to-the-minute accuracy and engagement. Additionally, TV9 Digital has launched a Web-Based Interactive Map tailored for broadcast channels, providing comprehensive election details and insightful talking points for anchors during live counting, the news channel said in a press release.

These strategic initiatives have substantially boosted the network’s digital footprint, attracting a larger and more engaged audience.

TV9 Network has partnered with over 75 brands for Counting Day live programming, including leading names such as LG Water Purifier, Emami Navratan, Honda Motorcycle & Scooter, GSK, and many more.

Among the network’s regional offerings, TV9 Kannada and TV9 Telugu have retained their leadership positions with a 33 percent and 25 percent growth respectively, as per Comscore data.

TV9 Marathi has witnessed a significant growth of 20 percent, and TV9 Bangla has experienced growth of 17.2 percent. This multilingual approach ensures that TV9 Network caters to a diverse audience, providing brands with the unique opportunity to reach viewers across regional and linguistic lines.

Raktim Das, Chief Growth Officer, TV9 Network, commented, “At TV9 Digital, we are committed to driving growth and engagement across platforms. Our high-quality news and innovative content during this election season have caught the attention of millions of users. Some of our unique initiatives such as Elexi, web-based interactive maps, and multilingual election data pages have been important growth locomotives.”

TV9 Digital’s tech-driven initiatives, coupled with on-ground reporting efforts, have resulted in a robust and engaging election reporting experience, putting TV9 Digital at the forefront of digital news coverage.