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3 years ago 04:06:27pm Television

Twitter adds new shopping section for brands

New Delhi, 29-July-2021, By IBW Team

Twitter

Microblogging giant Twitter is working to add a new feature to its platform that allows businesses to add a shopping section to the top of their profiles.

According to ANI, Twitter‘ Shop Module’ launched in the US on Wednesday and it offers a carousel of products for visitors to browse. Tapping a product will link to a listing with the option of purchasing without ever leaving the micro-blogging platform.

Twitter said, “The plot is currently limited to iOS devices for people who use the service in English.”

“People talk about products on Twitter every day, so we’re excited about how this early exploration of the Shop Module can build a bridge between people talking about and discovering products on Twitter to purchasing them,” Twitter added in a statement.”

The pilot is only available with a small number of brands for now, including GameStop, Arden Cove, and around ten others. The company did not reveal a timeline for when it might expand to more brands.

On a related note, other social media platforms – Facebook, Instagram, WhatsApp, and Pinterest have also introduced new features to turn their services into shopping destinations, and even Twitter has a history of experimenting to add a ‘Buy’ button directly into tweets. However, it officially dropped the feature in 2017.

Twitter‘s ‘shop module’ plot comes as the platform is exploring its ways of making money beyond showing ads.

Earlier, this year the microblogging site has announced a paid subscription service with access to its premium features, as well as plans to let users charge for access to exclusive content, and a Tip Jar feature for one-time payments.


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