Elon Musk and Twitter Chief Executive Officer Linda Yaccarino unveiled a logo for the social media platform on Monday that featured a white X on a black background as a replacement for the familiar blue bird symbol.
“X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected onto the company’s offices in San Francisco.
Both Yaccarino’s and Musk’s Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform, a Reuters report from Stockholm stated yesterday.
“#GoodbyeTwitter” was trending on the platform with reference to the old logo as some users criticised the new one.
Musk said on a post on Sunday he wanted to change Twitter’s logo and polled his millions of followers on whether they would favour changing the site’s colour scheme from blue to black.
Meanwhile, a PTI report from New Delhi added that under Musk’s tumultuous tenure, the company has seen many changes including large-scale sackings, charges for previously free services, return of previously banned right-wing accounts and changes to content moderation.
He has also changed Twitter’s business name to X Corp, reflecting his vision to create a ‘super app’ like China’s WeChat.
Last October, he had stated that “buying Twitter is an accelerant to creating X, the everything app”.
Yaccarino tweeted, “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
She added that X is the future of “unlimited interactivity centred in audio, video, messaging, payments/banking”.
Powered by AI, X will create a global marketplace for ideas, goods and services, and opportunities, connecting people “in ways we’re just beginning to imagine,” her tweet read.