American micro-blogging and social networking service Twitter has recently announced that it will begin testing a new advertisement format on its platform for iOS and Android, that would fit the ads in between the conversation.

According to ANI, the company’s revenue product lead, Bruce Falck took to his Twitter handle and shared a GIF of what the new in-conversation ads will look like.

Sharing the video, Falck wrote, “Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third, or eighth reply under a Tweet.”

It is also reported that users will see ads after the first, third, or eighth reply to a tweet in case they are in the test.