Unacademy, India’s largest learning platform, has announced a collaboration with The Viral Fever (TVF), one of India’s most popular digital content creators, for a new web series titled ‘Sandeep Bhaiya.’
Through the engaging story of ‘Sandeep Bhaiya’, a beloved character from the TVF universe, this collaboration aims to demonstrate the power of education and mentorship.
‘Sandeep Bhaiya’ follows the journey of a tiffin service provider who meets a mentor in a failed UPSC aspirant, inspiring her to become an Indian Foreign Service (IFS) officer.
The series brilliantly captures the essence of Unacademy’s Offline Centres and Online Live Classes, emphasising the life-changing impact of education and the value of mentorship in achieving one’s goals.
Sunny Hinduja, who plays ALC Sandeep Ohlan, delves into his past when he receives an invitation to a felicitation event in Old Rajinder Nagar, where he once studied for the UPSC exam. His return to the location takes him on a nostalgic trip down memory lane, recalling his final UPSC attempt in Prayagraj and an unexpected friendship that blossomed with a young aspirant named Aarushi Valmiki.
Unacademy’s partnership with TVF is an important step towards bringing compelling and relatable stories to the digital landscape, while also emphasising the platform’s commitment to empowering learners across the country to pass their dream exams. Unacademy hopes to inspire and motivate millions of aspiring individuals through this collaboration by demonstrating the transformative power of education.
Speaking about their collaboration with TVF, Shweta Sivasankaran, Head of Marketing, at Unacademy said, “This series is an extraordinary opportunity to delve into the captivating world of UPSC CSE through the lens of Sandeep Bhaiya, a character who represents the essence of dedication and perseverance. With TVF’s expertise in storytelling and our vision for inspiring and empowering learners to crack their dream exam through best-in-class content taught by Top Educators, ‘Sandeep Bhaiya’ is an exceptional story that will captivate audiences and shed light on the incredible journeys of unrelenting UPSC aspirants.”
Vijay Koshy, President of TVF, expressed his delight about the collaboration, stating, “We are happy to partner with Unacademy to bring the inspiring story of Sandeep Bhaiya to life. TVF has always believed in creating content that resonates with our audience, and Sandeep Bhaiya’s journey is a perfect blend of entertainment, inspiration, and education. We are confident that this collaboration will strike a chord with viewers across the country.”