Media veteran, Upendrra Rai, who earlier this year successfully launched the Hindi News Channel, Bharat Express, has exciting news for his audience. The veteran is all set to make a mark in the print media space with the upcoming daily newspaper, also named Bharat Express.
Following in the footsteps of its sibling brand, the newspaper will embody the network’s commitment to ethical journalism, focusing on Satya (truth), Sahas (courage), and Samarpan (dedication).
According to a press release, in its initial phase, Bharat Express Daily will be distributed from editions in Delhi NCR, Lucknow, Varanasi, Dehradun, and Gorakhpur, aiming to reach a wide readership across these regions.
The new print initiative holds a specific purpose – to rekindle the habit of reading newspapers among the younger generation, many of whom now rely on social media for information.
The motto “Bringing the News Back” is at the core of the network’s endeavor, striving to offer a more insightful, informative, and enriching experience through traditional print media. By prioritizing stories that directly impact the lives of the people, the newspaper aims to reflect the aspirations of an emerging India.
Elated by the forthcoming launch, Upendrra Rai, Chairman, Managing Director, and Editor-in-Chief of Bharat Express, expressed his enthusiasm, stating, “Since Bharat Express entered the news media landscape, it has captivated both news viewers and the media fraternity.
With the introduction of Bharat Express News Daily, we intend to uphold the same standards of elevated quality and journalistic integrity. Supported by a dedicated team of journalists and media professionals, I am confident that the launch of Bharat Express News daily will set a new benchmark in the media industry.”