Leading telecom service provider VodafoneIdea (Vi) has launched its next leg of the #SpeedSeBadho (get hooked on speed) campaign, riding on the Ookla Speedtest Award for being India’s the fastest mobile network.

The campaign focuses on various stories that depict how the network plays an important part in one’s life by enabling people to do their tasks in a faster way and get ahead in life, the company said in a statement.

The 10 Week long campaign went live on October 23, 2021 during the start of Super 12 stage matches of ICC Men’s T20 World Cup.

The campaign, conceptualized by Ogilvy, comprises three TVCs that showcase the power of Vi GIGAnet in resolving some relatable issues people face in their daily lives.

The first TVC focuses on a wedding planner and her intern, who has to work on last-minute changes, completing the décor on time. With the help of Vi, India’s fastest mobile network, she can do so seamlessly.

The other two TVCs are yet to be released.

Doug Suttles, chief executive officer, Ookla, said, “Speedtest Awards, presented by Ookla, are reserved for an elite delegation of network operators that have delivered exceptional Internet performance and coverage within a market. It’s our pleasure to present Vi with the award for Faster Mobile Network in India.”

Avneesh Khosla, chief marketing officer, Vi, said, “Vi has been consistently offering the fastest 4G experience for many quarters and with our continued efforts to provide a superior experience, it is now the fastest mobile network in the country, as verified by Ookla. We believe in helping our customers thrive in the digital era – be it for learning and development, work, entertainment or just about anything.”

“With our latest #SpeedSeBadho campaign…the stories showcase how when and where there is speed, there is a way,” Avneesh added.

Kiran Anthony, chief creative officer, Ogilvy South, said, “This is the third campaign we are doing on ‘SpeedSeBadho’. Earlier 2 campaigns had a very different look and feel where we showed people thriving using the Vi network. So when the brief came for this campaign, the challenge was to make it look different from the other 2 campaigns.”

“We have used an interesting treatment where there are almost 35 shots in a 30-second TVC. It’s like a short film condensed in 30 seconds,” Kiran added.