Viacom18 and Sports For All (SFA) have joined forces to revolutionize the portrayal of school-level sports in India.
This collaboration aims to make school sports accessible to millions of viewers across the country through digital and television platforms, Economic Times has reported.
The announcement revealed that the SFA Championships, a flagship event by SFA, will now be presented on JioCinema, Sports18-2, and Sports18 Khel channels.
This move marks a significant step in transforming the landscape of school sports, providing an unprecedented opportunity for young athletes to shine on a national stage.
This collaboration not only strives to showcase the raw talent within schools but also underscores the joint commitment to promoting youth sports across India, the ET report stated.