Viacom18 in pact with SFA to air school-level sports
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12 months ago 06:00:38am Television

Viacom18 in pact with SFA to air school-level sports

New Delhi,25-November – 2023, By IBW Team

Viacom18 in pact with SFA to air school-level sports

Viacom18 and Sports For All (SFA) have joined forces to revolutionize the portrayal of school-level sports in India.

This collaboration aims to make school sports accessible to millions of viewers across the country through digital and television platforms, Economic Times has reported.

The announcement revealed that the SFA Championships, a flagship event by SFA, will now be presented on JioCinema, Sports18-2, and Sports18 Khel channels.

This move marks a significant step in transforming the landscape of school sports, providing an unprecedented opportunity for young athletes to shine on a national stage.

This collaboration not only strives to showcase the raw talent within schools but also underscores the joint commitment to promoting youth sports across India, the ET report stated.


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