Viacom18, the joint venture between Reliance-controlled TV18 and US entertainment major Paramount Global (earlier ViacomCBS), will move all existing sporting properties from the company’s existing video-on-demand service VOOT to JioCinema, starting with FIFA World Cup 2022, which kicks off in Qatar on November 20.
The company plans to make the JioCinema app the streaming destination for live sports.
These include football leagues LaLiga (Spanish), Ligue 1 (French), and Serie A (Italy), as well as the NBA and ATP Masters (Tennis) and Abu Dhabi T10 (cricket) properties. The decision on the Indian Premier League (IPL) will be taken later.
“JioCinema is going to be our digital destination for sports, starting with FIFA 2022 in Qatar. We’ll also be moving other sports properties to JioCinema,” Anil Jayraj, CEO, Sports at Viacom18 confirmed to the Economic Times.
He added that JioCinema will be available for download across all telcos-Jio, Airtel, and Vi-and across all devices, including iOS, Android, and connected TVs, for free.