Viacom18’s Sonic celebrates 10 years of entertaining kids
SUBSCRIBE
JOBS
Custom Image
Go Back
3 years ago 06:00:48am Television

Viacom18’s Sonic celebrates 10 years of entertaining kids

New Delhi, 20-December-2021, By IBW Team

Viacom18’s Sonic celebrates 10 years of entertaining kids

It was on December 19, 2011, that Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon, went live. Entering into a cluttered and competitive market, Sonic has engaged and entertained kids with stories that bring happiness to their lives.

Starting from the bottom of the charts during its initial years, the channel has grown to become an entertainment hub and continues to rule the hearts and minds of its young viewers, as the channel completes 10 years.

Rising through the ranks, the kids’ category has witnessed Sonic’s journey from 7th position since its launch a decade ago to the 3rd position in 2020-21 and is currently a strong No.1 in its anniversary week, a statement from the company said.

The channel reaches 28.2 million viewers as of November 2021 and plays a significant role in strengthening leadership for the Nickelodeon franchise. With viewers spending 119 minutes on an average per week, Sonic currently commands a 13 percent market share, the company said.

From the launch of its first show ‘Kung Fu Panda- The Legend of Awesomeness’ to its latest home-grown IP ‘Pinaki & Happy – The Bhoot Bandhus’, the show contributes 30 percent of the channel’s ratings and consistently appears in the category’s Top 10 slots since its launch.

Sonic has crafted and carved its growth story upon engaging stories, endearing characters and solid kids connections.

Celebrating its 10th anniversary, Sonic launches a special birthday campaign titled ‘Tenniversary’, which focuses on partnerships, expansive influencer promotions and digital engagement through an array of exciting activities which keeps children entertained.

Speaking on Sonic’s journey over the last decade, Nina Jaipuria, Head of Hindi Mass Entertainment & Kids TV Network, Viacom18, said, “When we started our journey with Sonic a decade ago, we took a plunge in the highly competitive Kids category. From then to now, Sonic has grown leaps and bounds. The success story of Sonic is a result of our kids first approach in driving innovation with pioneering homegrown content thus making Nickelodeon the leading franchise.”

“We take great pride in Sonic’s success and are truly overwhelmed with the love it continues to receive from kids and advertisers alike. We are happy to have built a brand that is a destination that kids return to for their daily dose of entertainment and look forward to the next phase with enthusiasm and zeal,” Jaipuria added.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos