Viacom18 Monday announced the launch of Sports18 Khel, its free-to-air (FTA) Hindi channel on Prasar Bharati’s DTH service DD FreeDish.
The announcement is close on the heels of the launch of its pay TV channel Sports18 on various other pay DTH platforms.
Sports18 Khel will allow fans to watch their favorite sports in Hindi, including the highlights of the 2021-22 NBA season, Abu Dhabi T10 League, Road Safety World Series, Santosh Trophy, glorious moments of Indian sports, and other such offerings, the company said in a statement.
“Viacom18 secured a slot on DD FreeDish to make sports content easily accessible and expand the consumption of the genre across a wider audience,” a Viacom18 Sports spokesperson said in a statement.
“Sports18 Khel will offer content relevant to the FTA subscribers across a range of sports in Hindi. This is also an opportunity to funnel a new audience to the pay-TV segment,” the spokesperson claimed.
Effective today, Sports18 Khel will be available on channel # 25 on DD FreeDish.
Meanwhile, Sports18 SD is available on channel #488 on Tata Play, channel #293 on Airtel Digital TV, channel #262 on JioTV+ and Sports18 HD on channel #261 on JioTV+. Viewers can also continue to watch their preferred sports by downloading Viacom18’s premium video-on-demand platform Voot and JioTV.