Vinod Intelligent Cookware will assist home cooks in creating stellar dishes that will undoubtedly impress the respected judges – Vikas Khanna, Ranveer Brar, and Garima Arora – as part of the associate sponsorship. Following that, they will launch their ‘MasterChef Range’ of products.

Vinod Cookware is an associate sponsor of the competitive cooking show MasterChef India. The show debuted on January 2, with eminent celebrity chefs Vikas Khanna, Ranveer Brar, and Garima Arora serving as judges. It will air on Sony Entertainment Television and stream on SonyLiv every Monday through Friday at 9:00 p.m.

“As part of the associate sponsorship, the home cooks will use Vinod Cookware to create their masterful dishes to impress the judges. The show will also include a fully branded and stocked rack of Vinod Cookware’s superior products. Products such as Vinod’s Platinum, Hanos, Zest Inducto, Hard Anodised, Stainless-Steel Cookware, Europa, and Outer-Lid Pressure Cookers will be featured throughout the reality show, highlighting their cutting-edge technology. As part of the deal, the brand will take up multiple advertising slots between segments. “The premium cookware company is focusing on strengthening its brand equity while gaining favorable attention from its audience,” according to a press release.

“Vinod Intelligent Cookware has always advocated for easy-to-do but high-quality cooking. This message will be heard loud and clear across the country with the new season of MasterChef India. The expertise of our brand is rooted in a deep understanding of the diverse cuisines and cultures that are ingrained in us, making it the ideal choice for both modern and traditional Indian kitchens. After advertising on some of the most popular GEC shows, partnering with MasterChef India to establish our prominent national presence felt like the natural next step. We believe that this collaboration will help us make cooking less of a chore and get more people excited about it,” said Sunil Agarwal, Director of Vinod Cookware.

“At Sony Pictures Networks India, we are very proud to associate with brands that resonate with our shows,” says Sandeep Mehrotra, Head – of Ad Sales, Network Channels, Sony Pictures Networks India | Culver Max Entertainment. With MasterChef India, we are confident that the brand Vinod Cookware will reach the right audience. We are proud to learn that brands are excited about MasterChef India, which will premiere on Sony Entertainment Television on January 2nd at 9:00 p.m. and stream on SonyLIV. We’ve also seen good traction across multiple categories. This is our first collaboration with Vinod Cookware, and I am confident that we will seek additional collaborations in the future because it will allow us to deliver the right message and highlight the core brand values.