Virgin Music, Hungama collab to help Indian music go global

Virgin Music Group, a leading global independent music company, has announced a strategic partnership with Hungama Digital Media, South Asia’s digital entertainment powerhouse.

This collaboration is set to take Indian regional music to global heights, expanding audiences for a diverse range of music through Virgin Music’s extensive distribution network.

The partnership will see Virgin Music leverage Hungama’s substantial catalogue, which includes content from major labels such as SVF, Grassroute, OTV and a collection of iconic Bollywood soundtracks. This collaboration will bring Indian regional music to previously untapped global audiences, highlighting the rich diversity of the country’s music culture.

Virgin Music Group aims to deepen its presence in India, tapping into the regional expertise and vast user base of Hungama. Amit Sharma, Country Manager of Virgin Music Group India, expressed his excitement about the partnership and stated this collaboration will expand Virgin’s reach in India and enable their songs to reach new global audiences.

Siddhartha Roy, CEO of Hungama Digital Media Entertainment, emphasized the importance of this milestone by adding, “Our partnership with Virgin Music Group marks a significant step in taking Indian regional music to global audiences. By utilizing Virgin’s extensive network, we’re offering our artists unparalleled exposure, helping them reach new markets and unlocking fresh growth opportunities. It’s an exciting time for Indian music, and we’re proud to lead this global expansion.”

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!