Recognized for catering to its audiences’ needs with engaging content across formats and genres, Voot’s brand solutions arm, Voot Studios, for the second year in a row, has partnered with German broadcaster, Deutsche Welle.

To showcase varied content, starting from June 17, Voot will stream ‘Choices’, exclusively for its users.

A seven-episode series starring encouraging mentors such as Padma Shri awardee Sakshi Malik, pathbreaker Prashasti Singh and artistic director Ashley Lobo, ‘Choices-Dare 2 Dream’ will showcase young Indians get challenged by these role models to live their fantasy life for a few days.

As per the company’s press release, the series aims to highlight the inspiring journey of role models who with pure passion have created their path and pursued their calling outside of societal norms.

The partnership is in line with the platform’s efforts to strengthen its content offering and further cement Voot’s leadership in the AVOD ecosystem. With engaging content entertaining millions of its users, Voot continues to pave its way to emerge as the go-to destination for all things entertainment.

Speaking about the association, Chanpreet Arora, Head, AVOD (Voot), Viacom18 Digital Ventures, said, “At Voot, it is our constant endeavor to provide our users with content that is diverse while at the same time relevant along with a universal appeal. Our partnership with Deutsche Welle, last year, successfully struck a chord with our viewers, thereby helping us to widen our content library and meet the growing content demands. Unique in its concept, Choices successfully captures the increasing aspirations of the millions of ambitious and enterprising Indians who are allowed to live their dreams, away from the notions of age or gender, making it extremely relatable and intriguing for our viewers. We are happy to associate with them and look forward to exploring and deepening this existing relationship once again.”

Commenting on the collaboration, Daniel Schulz, Distribution Manager for DW in Asia, said, “It has always been our intent to make our content widely accessible and our partnership with Voot last year, provided us with this excellent opportunity. We are once again excited to collaborate with them and reach out to India’s diverse audience with our fresh, relevant, engaging, and universally appealing content. With shows like ‘Choices’, we aim to bring forth stories that deserve to be narrated and manage to strike a chord with viewers on Voot.”

Jaya Oberoi, DW Distribution Representative for India, Sri Lanka, Afghanistan, and Bangladesh, said, “India has always been a key market offering tremendous opportunities to narrate stories that deserve universal attention. Through ‘Choices’, we at DW, aim to showcase content that encourages and inspires viewers to acknowledge and appreciate the tough life of India’s young role models who have excelled in their fields and carved their paths. We are thrilled to launch ‘Choices’ on Voot and look forward to reaching out to our target audience through a long-term fruitful association.”