Warner Bros. Discovery launches two new streaming ad formats

Warner Bros. Discovery (WBD) unveiled two new streaming advertising products in partnership with BrightLine, a connected TV ad solutions company.

The product, Click-to-contact and viewer’s choice, will be made available on Discovery+ in the fourth quarter of 2022 and offered to clients beginning in the 2022-23 Upfront season.

Click-to-Contact will enable Discovery’s ad-lite viewers to ‘click’ on an ad and instantly receive a marketing email on behalf of the advertiser. Whereas Viewer’s Choice is a personalized ad approach that gives consumers more flexibility when an ad runs. Viewers can mark their preferences for certain ads and products.

Commenting on the service, Jim Keller, EVP of digital ad sales and advances advertising at WBD, said. “drive brand awareness by offering choices to ad-receptive, engaged consumers.”

WBD has been upping its advanced advertising game. Just before finalizing its merger with Discovery, WarnerMedia began working with Magna to evaluate three companies – Comscore, iSpot.tv, and VideoAmp, as alternative measurement currencies.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!