Watcho joins hands with Cloud Walker to elevate smart TV entertainment

In a major move that reshapes the connected TV experience in India, Dish TV’s Watcho has announced a strategic partnership with Cloud Walker’s Cloud TV OS, ensuring seamless entertainment access across 200+ smart TV brands.

This collaboration brings Watcho’s extensive content catalog to a rapidly expanding audience, revolutionizing how Indian households consume digital entertainment.

With the smart TV market in India growing at a CAGR of 13.11 percent, affordability and convenience have become key drivers for adoption. Through this partnership, Watcho’s premium content will be deeply integrated into Cloud TV OS, reaching over 18 million users across 6 million devices. By eliminating the hassle of multiple logins, subscribers can sign in once on Cloud TV OS and instantly access their favorite shows, movies, and live sports.

This collaboration enhances user convenience and affordability. Subscribers can enjoy a single bundled subscription that provides access to JioHotstar, SonyLIV, and ZEE5, eliminating the need for multiple OTT accounts. Additionally, the Cloud TV Bundles offer exclusive deals on premium content, making high-quality entertainment more accessible than ever before.

Speaking about the partnership, Sukhpreet Singh, Chief Revenue Officer, Dish TV, said, “At Dish TV, we recognize that the future of entertainment lies in seamless, integrated experiences. With smart TVs becoming the preferred screen for digital content, our partnership with Cloud Walker is a strategic step toward making Watcho’s vast content library effortlessly accessible to millions. By embedding Watcho into Cloud TV OS, we are redefining how India consumes content—making premium entertainment more intuitive, affordable, and frictionless.”

Echoing the sentiment, Abhijeet Rajpurohit, Co-Founder & COO, Cloud TV, stated, “We’re thrilled to partner with Dish TV’s Watcho under CloudTV Bundle, making premium entertainment more accessible than ever. With Watcho’s vast content library now integrated into 200+ TV brands, over 12 million viewers can seamlessly access top OTT platforms—all through a single subscription.”

This partnership is a milestone for Dish TV, marking its expansion beyond traditional DTH services. With Cloud Walker’s extensive smart TV user base of over 10 million, this collaboration positions Dish TV Watcho as a key player in the fast-growing connected TV market.

As smart TV adoption accelerates across India, this strategic alliance ensures that Dish TV remains at the forefront of innovation. By combining affordability, accessibility, and cutting-edge technology, Watcho and Cloud Walker are set to redefine the smart TV experience, delivering high-quality, seamless entertainment to millions of households nationwide.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!