India’s deep connection to cinema is reflected in its iconic film posters, which capture stories and emotions. To celebrate this art form, the World Audio-Visual Entertainment Summit (WAVES) has introduced the Film Poster Making Challenge as part of the ‘Create in India Challenge Season 1’.
In association with the NFDC-National Film Archive of India, the International Federation of Film Archives and ImageNation Street Art, this competition highlights the rich heritage of Indian film posters, an official statement said yesterday.
With 296 registrations already received, the event promises a vibrant showcase of creativity. The WAVES, in its first edition, is a unique hub and spoke platform poised for the convergence of the entire media and entertainment (M&E) sector. The event will be held from May 1-4 in Mumbai..
With a focus on four key pillars — Broadcasting & Infotainment, AVGC-XR, Digital Media & Innovation and Films — WAVES will bring together leaders, creators and technologists to showcase the future of India’s entertainment industry.
The Film Poster Making competition falls under the fourth pillar Films, which is centered around celebrating the essence of Indian cinema. It highlights the artistic richness and craftsmanship behind iconic film posters with a particular focus on reimagining them for contemporary audiences.
The Film Poster Making Competition will be held in two categories of digital posters and hand crafted posters.