WBD expands FAST offerings with five new channels on Samsung TV Plus

Warner Bros. Discovery has unveiled five new Free Ad-Supported Streaming Television (FAST) channels on Samsung TV Plus, bringing a diverse mix of premium content to Indian audiences.

These new WBTV-branded channels will offer captivating storytelling across multiple genres, catering to a digitally engaged audience on Samsung Smart TVs and mobile devices.

The newly launched channels include:
House of Crime (Hindi): A crime enthusiast’s paradise, delivering gripping investigative series and intense dramas.
Foodie Hub (Hindi): A culinary adventure showcasing popular food shows, delectable recipes, and gastronomic journeys.
Wild Flix (Hindi): An immersive experience into the animal kingdom, featuring zoo life and inspiring rescue stories.
Wheel World (English): A paradise for automobile lovers, featuring high-octane car and bike shows, as well as vehicle restoration stories.
XXtreme Jobs (Hindi): A thrilling showcase of the world’s most dangerous professions, uncovering the lives of fearless workers.
With Connected TV (CTV) adoption on the rise, Warner Bros. Discovery aims to expand its footprint in India’s growing FAST ecosystem. Speaking about the launch, Ruchir Jain, Head of Distribution and Eurosport, South Asia, Warner Bros. Discovery, stated, “At Warner Bros. Discovery, we are passionate about curating diverse and high-quality entertainment for our audiences. With connected TVs on the rise, we’re excited to expand our presence on Samsung TV Plus through these new channels. Each channel is carefully designed to cater to the interests of our viewers—whether it’s crime drama, food adventures, or extreme professions.”

Kunal Mehta, Head of Partnerships and Business Development at Samsung TV Plus India, echoed similar enthusiasm, stating, “We’re thrilled to welcome Warner Bros. Television to Samsung TV Plus. As a leader in FAST, we are committed to bringing top-tier content to our audiences. This partnership expands entertainment choices while delivering more value and access to viewers—and new opportunities for advertisers.”

With this expansion, Warner Bros. Discovery is reinforcing its commitment to the Indian market, offering fresh and engaging content in Hindi and English to a broad audience. The partnership with Samsung TV Plus further strengthens the FAST model, making premium entertainment more accessible and ad-supported for viewers.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!