Warner Bros. Discovery (WBD) has said it will host its annual Upfront Advertising Sales presentation on May 15 at at The Theater at Madison Square Garden in New York City.
The global media and entertainment company will present its best-in-class advertising offerings across its expansive portfolio of premium entertainment, sports, news and lifestyle content on streaming, linear and digital platforms.
According to a company media statement, bringing together the advertising, investor and media communities, the event will highlight Warner Bros. Discovery’s unique opportunities to drive measurable and meaningful advertising results to reach its highly engaged consumers through creative and custom solutions.
“Warner Bros. Discovery has the strongest portfolio of networks, platforms, and brands in the business, delivering unparalleled scale and reach. Our ground-breaking technology provides standout, industry-leading opportunities to connect our clients with the tens of millions of valuable viewers who watch, stream and engage with our content daily,” said Jon Steinlauf, Warner Bros. Discovery’s Chief U.S. Advertising Sales Officer.
He added that at this year’s Upfront presentation, the company will showcase its innovative advanced advertising solutions, as well as the Max streaming portfolio, which places brands alongside award-winning series, films, live sports and breaking news.
In addition to the live event at The Theater at Madison Square Garden, Warner Bros. Discovery will make the event available virtually. Additional details about the presentation will be available in the coming months.