The News Broadcasters’ Federation (NBF), in a letter to the Minister for Information & Broadcasting Anurag Thakur, has raised an alarm that weekly ratings for TV news channels could be impeded, which could be detrimental for the genre.
Influencers having over five lakh (500,000) followers or earning more than Rs 40 lakh per year will now be classified as ‘celebrities’ appearing in ads, ASCI said yesterday.
Zee Entertainment Enterprises yesterday reported a quarterly loss, hurt by weak demand for advertisements, while expenses surged. The broadcaster, according to a Reuters report, which is closing in on a merger with the India unit of Japan’s Sony Group
Sony Pictures Networks India (SPNI) and Royal Rajasthan Foundation (RRF) have collaborated to introduce the #KhulKeBolo campaign, focusing on promoting mental health awareness among Indian women.
On August 10, Walt Disney’s CEO Bob Iger has acknowledged the prevailing challenges in the entertainment industry while underlining the company’s dedication to cost reduction and creative innovation. Despite revealing some weak points in quarterly results, Disney’s stock surged by nearly 3 percent in after-hours trading.
The International Advertising Association (IAA) India Chapter marked a significant milestone with the grand 10th edition of the prestigious IAA Leadership Awards. The event, held at Mumbai’s St. Regis Hotel on August 9, celebrated outstanding accomplishments in the realms of marketing, advertising, and media.
The Digital Personal Data Protection Bill passed by the Parliament yesterday is an important step to protect citizens’ rights and support innovation economy and governance, Minister of State for Electronics and IT Rajeev Chandrasekhar said.
On August 10, the National Company Law Appellate Tribunal (NCLAT) rendered a verdict rejecting an appeal lodged by the Consumer Unity & Trust Society (CUTS), contesting a Competition Commission of India (CCI) order.
Television continues to captivate global audiences, maintaining its status as a primary entertainment source. In a momentous move, Chrome Data Analytics & Media (Chrome DM) has introduced the highly anticipated genre wise landing page report, a Week 31 analysis masterpiece.
Bharti Airtel announced yesterday that it has begun rolling out 5G services on 26 GHz spectrum across all 22 telecom circles in the country. The roll-out was carried out by the Department of Telecommunications (DoT) standards for meeting the minimum roll-out.