Horowitz Research reveals ad perceptions’ effectiveness by age

Email (42 percent), followed by ads on live TV (32 percent), streamed shows (29 percent), direct mail (28 percent), YouTube and websites in general are considered the most effective advertising tactics among consumers overall,.

Netflix unveils new mobile games this Halloween season

Coinciding with the spooky season, Netflix has come out with two new games. ‘Motion Twin and Evil Empire’s Dead Cells: Netflix Edition’, the iconic rogue-lite action platformer reimagined for mobile by Playdigious, is now available for members.

Disney+ expands ad automation, measurement capabilities

Approaching the one-year anniversary of its ad-supported tier, Disney+ has doubled down on delivering deeper ways for advertisers to reach audiences at scale with the most flexible solutions in the industry.

Bharti Airtel CEO urges tariff increase in India

Bharti Airtel CEO Gopal Vittal on Wednesday said telecom tariffs in India are low and need to go up. He also asserted that the industry needs to become viable.

QYOU Media appoints Raj Mishra as India Group CEO

QYOU Media Inc., a company operating in India and the United States, has named digital leader and strategist Raj Mishra as the Group CEO for its India operations.

Netflix ad tier hits 15mn monthly active users

Netflix has achieved over 15 million monthly active users on its ad-supported subscription tier in just one year since introducing advertising on its platform.

SRK drops first look of ‘Dunki’ on 58th birthday

Superstar Shah Rukh Khan unveiled the first look of ‘Dunki’, his upcoming collaboration with filmmaker Rajkumar Hirani, on his 58th birthday, calling the film a “story of simple and real people trying to fulfill their dreams and desires”.

Diwali festivities light up Disney World Resort Florida

In a first, Diwali festivities reverberated at Walt Disney World Resort in Florida as hundreds of dancers showcased the culture and heritage of India through performances in celebration of the festival of lights for a global audience at the iconic American destination.

Fourth Dimension to host South India content meet

Fourth Dimension Media Solutions, renowned for its groundbreaking gatherings, is excited to unveil the inaugural South India Content Summit 2024.

LinkedIn unveils AI-powered features for premium members

LinkedIn, the prominent professional networking platform, marked a momentous achievement by reaching one billion users globally.