The government is poised to come out with a comprehensive digital advertising policy soon that would help digital businesses financially, Minister for Information & Broadcasting Anurag Thakur yesterday said. Speaking at Conclave, organised by Storyboard18 Digital News Publisher Association (DNPA) in New Delhi yesterday, Thakur said the government will soon come out with a digital marketing..
Two senior Ministers yesterday hinted that the Indian government could make regulatory interventions, if needed, to balance the revenue asymmetry between news content creators and those entities who monetise it. In plain simple words it could mean that the Indian government could explore bringing in laws mandating revenue sharing between digital news publishers and Big Tech like Google
Fox Corp, Walt Disney‘s ESPN, and Warner Bros Discovery said on Tuesday they will launch a sports streaming service later this autumn to capture younger viewers who are not tuned in to television. The media companies will form a joint venture to create a new service from their broad portfolio of professional and collegiate sports rights, which span the National Football League
Aaj Tak Bangla, a prominent Bengali YouTube channel under the India Today Group, has achieved a remarkable milestone by surpassing one million subscribers in just 17 months since its launch. Diverging from traditional news reporting, Aaj Tak Bangla has garnered over 30 million views on YouTube in a month (Source: vidiQ | YouTube video views | Jan 1-31, 2024), a press statement from the India Today Group stated.
Bharti Airtel, a leading telecommunications provider, is gearing up for a significant expansion into the 5G landscape with the introduction of fixed wireless access (FWA) services tailored for industrial use. The company is adopting the 5G stand-alone (SA) architecture, departing from the non-stand-alone (NSA) approach employed for consumer services. Managing Director Gopal Vittal...
The iconic Indian television show ‘Taarak Mehta Ka Ooltah Chashmah,’ has achieved a remarkable milestone by completing its 4,000th episode. This achievement underscores the enduring connection the show has maintained with Indian audiences since its inception. ‘Taarak Mehta Ka Ooltah Chashmah’ has transcended its role as just a TV show, becoming a cultural phenomenon...
In a front-page advertisement featured in The Economic Times and Indian Express on February 7, News18 India announced its triumph over rival Aaj Tak, securing the top spot in viewership during the week of the Ram Mandir consecration. According to the latest data from BARC, News18 India, with 9.48 crore AMAs outpaced Aaj Tak, which recorded 9.33 crore AMAs during the temple inauguration week...
ZEE5 Global, a popular streaming platform, has introduced an exciting ‘Refer and Earn’ program for users in India and the United States, aiming to enhance the entertainment experience for its audience. The program invites subscribers to refer their friends and family in the US to sign up for ZEE5 Global offering enticing benefits for both the referrer and the referral. By successfully subscribing to ZEE5
In a milestone moment, Facebook commemorates its 20th anniversary, marking two decades since Mark Zuckerberg launched the social networking platform in 2004. The platform rapidly gained popularity and evolved into one of the most beloved social networks globally, IANS reported. Zuckerberg, the visionary behind Facebook, reflected on the journey in an Instagram post, sharing snippets of his early days at the company.
In a strategic collaboration, WION, India’s sole international news channel, and Zee Business, the country’s premier business news destination, are set to host the ‘InSight’ Conclave on February 8, 2024. This event aims to bring together influential leaders across diverse sectors to explore the dynamics, opportunities, and challenges shaping India’s industries in the pivotal year of 2024.