MIB advisory to SM influencers on endorsing online betting platforms

Ministry of Information and Broadcasting has today advised all endorsers and influencers on social media to refrain from promoting or advertising, including surrogate advertisements, of offshore online betting and gambling platforms. The Ministry has said that these advertisements have a significant financial and socio-economic....

Times Network leads as fastest-growing digital video news publisher

In a resounding testament to its unwavering commitment to excellence, Times Network has emerged as the fastest-growing digital news publisher in India. Clocking over 4 billion monthly reach across its array of news channels during February 2023-24, Times Network has solidified its position as the foremost destination for credible, accurate...

Zee partners with YouTube TV

Embarking on an immersive journey into South Asian entertainment, Zee has launched its new video package, gracing screens nationwide on YouTube TV. Unveiling the “Zee Family” package, this strategic partnership introduces an impressive selection of 18 premium channels on the YouTube TV platform dedicated to captivating the diverse and vibrant South Asian community across the United States, The Economic Times reported.

EGF CEO praises MIB advisory on offshore online betting ADS

In response to the Ministry of Information and Broadcasting‘s recent advisory urging endorsers and influencers to refrain from promoting offshore online betting and gambling platforms, Anuraag Saxena, CEO of the E-Gaming Federation (EGF), has issued a statement commending the move. Saxena stated, “We applaud MIB’s recent advisory against increasing instances of direct as well as surrogate advertisements

MTV Splitsvilla X5 returns with ‘ExSqueeze Me Please’ theme

MTV, the leading youth entertainment brand, has announced the highly-anticipated return of its flagship dating reality show, MTV Splitsvilla X5: ExSqueeze Me Please. Set to premiere on March 30, the fifteenth season promises an exhilarating mix of love, drama, and sizzling chemistry, as 21 hot singles vie for the coveted title of ‘Dil aur Fame’

Star Sports, Tata Play launch targeted advertising for IPL broadcasts

Star Sports, the official broadcaster of Tata Indian Premier League (IPL), has teamed up with Tata Play to introduce targeted advertising on linear TV. This innovative collaboration marks a significant milestone in the industry, providing advertisers with unparalleled access to premium audiences in the top eight metro cities, The Economic Times reported.

JioCinema ropes in 18 sponsors for IPL 2024

Viacom18-owned JioCinema, the official streamer for IPL, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season that will kick off on March 22. JioCinema has roped in Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up..

Michael Keaton’s ‘Knox Goes Away’ to hit theatres in India on March 29

Hollywood actor Michael Keaton’s action thriller ‘Knox Goes Away’ is set to release in theatres across India on March 29, PVR INOX Pictures said on Thursday. Keaton, the star of ‘Batman’ movies as well as Oscar-winning titles ‘Birdman’ and ‘Spotlight’, has directed the movie from a script by Gregory Poirier, PTI reported.

FEF India Fashion Awards, WION partner for ‘Fashion For Good’ telecast

Fashion enthusiasts and sustainability advocates are in for a treat as the FEF India Fashion Awards joins hands with WION to present ‘Fashion For Good’, a compelling series on sustainable fashion. Set to premiere on WION, the eagerly awaited first episode of this impactful panel series is scheduled for March 23 at 1:30 PM, with a repeat telecast on March 24 at 12:30 PM.

JioCinema unveils star-studded lineup for TATA IPL 2024 opening

JioCinema, the exclusive streaming platform for the TATA IPL, promises an electrifying kickoff for the world’s biggest T20 league. The opening day spectacle features charismatic figures like Orry, Badshah, and Ravi Kishan, alongside cricket legends Sachin Tendulkar and Virender Sehwag.