WhatsApp launches privacy campaign
SUBSCRIBE
JOBS
Custom Image
Go Back
3 months ago 02:52:36pm Television

WhatsApp launches privacy campaign

New Delhi, 05-August-2024, By IBW Team

WhatsApp

WhatsApp has unveiled a new privacy campaign emphasizing the importance of secure communication.

The campaign, created by BBDO India and directed by Shimit Amin, showcases how WhatsApp’s multiple layers of protection offer users more control and privacy in their conversations with friends, family, and businesses.

The ad film follows Ikbir, a young man who moves to a new city to become a professional chef, highlighting how WhatsApp provides a safe space for private conversations, even during vulnerable moments.

Vyom Prashant, Director of Consumer Marketing at Meta, expressed pride in the campaign, stating, “Over the years, we have added layers of security and protection with innovative features that empower users to have their most private conversations on WhatsApp.”

The campaign also includes product films to educate users on safety tools like Two-Step Verification, Block and Report, and the Meta Verified badge, aiming to protect against online scams and frauds.

Running across OOH, print, digital, and cinemas in eight Indian states, the campaign underscores WhatsApp’s commitment to user privacy and security.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos