White, a leading independent brand experience company, has announced a visual rebranding accompanied by the unveiling of a new logo.

This strategic shift signifies a significant milestone for the agency, emphasizing its commitment to creating meaningful brand experiences through compelling storytelling.

The refreshed logo and identity convey a sense of ‘contemporary longevity,’ blending modern aesthetics with timeless design elements. The clean aesthetic and touch of playfulness aim to create memorability while ensuring relevance in the long term. The visual elements mirror White’s dynamic approach to shaping brand experiences in an ever-changing global landscape.

Vishesh Sahni, Founder and CEO of White, explained the rationale behind the rebrand, stating, “Our impact lies in crafting some of India’s most captivating experiences, largely due to our visceral understanding of ‘culture’. This rebrand is intended to encapsulate our approach as ‘Creators of Culture-first Experiences’ in the evolving field of brand experiences.”

With a decade-long track record, White has built a portfolio with over 100 partner brands and more than 80 ‘custodians of culture’ across its offices in Gurugram, Mumbai, and Bangalore. The agency’s creative force is driven by a profound understanding of human emotion, resulting in innovative concepts that challenge the norms of experiential marketing in India.

Among White’s notable projects are the 15th and 16th editions of the Blenders Pride Fashion Tour, featuring evolved formats and culture-forward collaborations. Recent achievements include acquiring noteworthy clients and executing prominent experiences, such as the global launch of Indian Single Malt Whisky Longitude 77, the Indian launch of Don Julio tequila, luxury festive immersions for Cartier and Burberry, interventions for Apple, and an experiential offsite for Philip Morris India.

White’s commitment to setting new benchmarks in the field of brand experiences is evident in this rebranding initiative, positioning the agency to continue shaping the landscape with its culture-first approach and innovative concepts.