Zee Business, India’s most trusted financial news channel, has reaffirmed its position as the country’s go-to destination for Union Budget coverage. 

According to the latest BARC data (Market: North, TG: NCCS ABC Male 22+ Years), the channel dominated Budget Day 2025 viewership with an impressive 78.40 percent share—a clear testament to the trust and confidence viewers place in its expert-driven financial journalism.

With its real-time updates, sharp analysis, and in-depth expert opinions, Zee Business transformed complex policy announcements into actionable insights for millions of viewers. From decoding key economic measures to analyzing sectoral impacts, the channel ensured that Budget 2025 wasn’t just news—it was a learning experience.

As millions tuned in for crucial economic updates, Zee Business stood out as the definitive source of clarity and reliability. The channel’s dynamic presentation, interactive sessions, and exclusive interviews with policymakers helped viewers navigate the intricate details of the budget with ease. With a viewer-first approach, Zee Business provided real-time stock market reactions, expert breakdowns of tax policies, and direct audience engagement, making financial news accessible to every Indian.

Anil Singhvi, Managing Editor, Zee Business, expressed gratitude for the overwhelming support, stating, “This extraordinary success reflects the relentless dedication of our team, who work tirelessly to bring real-time, accurate, and insightful coverage to our viewers. At Zee Business, we believe financial news isn’t just for experts—it’s for every citizen who wants to understand how the economy impacts their life.”

Echoing this sentiment, Karan Abhishek Singh, CEO, Zee Media Corporation Limited (ZMCL), emphasized the broader significance of this milestone, “Budget Day is a critical moment for the nation’s financial narrative, and Zee Business’ leadership showcases the power of trustworthy journalism. This achievement validates our strategy of putting viewers first and delivering content that is relevant, reliable, and relatable. We remain committed to serving as India’s most credible source of business news.”

The success of Zee Business on Budget Day 2025 was driven by its comprehensive and engaging coverage, featuring:

• Live, real-time financial updates that helped viewers stay ahead of market movements.
• Expert panels and exclusive interviews with policymakers and industry leaders.
• Interactive sessions where viewers could ask questions and gain clarity on economic policies.
• Sectoral deep dives that analyzed the budget’s impact on businesses and common citizens alike.

By simplifying complex economic developments into digestible and practical takeaways, Zee Business empowered millions to make informed financial decisions. As the channel continues to set new benchmarks in financial journalism, its unwavering commitment to credible, insightful, and impactful reporting ensures that it remains India’s first choice for budget and business news.