YouTube announces new ad formats for Shorts - Indian Broadcasting World
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2 years ago 03:00:37pm Television

YouTube announces new ad formats for Shorts

New Delhi, 02-May-2023, By IBW Team

YouTube announces new ad formats for shorts

YouTube revealed its latest approach to featuring Shorts in advertising campaigns during the IAB NewFronts event, to capture the attention of the engaged YouTube audience.

YouTube also debuted its new YouTube Select Run of Shorts lineup.

YouTube Select allows advertisers to surround the most popular YouTube content in a brand-appropriate environment.

Shorts will now benefit from the same technology that powers YouTube Select, allowing brands to reach 1.5 billion logged-in monthly Shorts users, IANS reported.

Ads can be displayed alongside the most relevant and popular videos in viewers’ Shorts feeds using YouTube Select Run technology, allowing brands to maintain top-of-mind awareness while users scroll through the latest content.

Furthermore, advertisers can make a strong impact at the start of a viewing session with the First Position on Shorts, which is being tested on YouTube Select.

Advertisers can make a lasting impression in an immersive environment by having their ads appear first when a viewer opens YouTube Shorts.
Several Twitter users logged out from desktop

Twitter desktop users were reportedly logged out of their accounts globally early Tuesday due to a bug on the microblogging platform.

Several users took to Twitter (via mobile) to complain about being logged out of their desktop accounts at random.

The Downdetector website also saw a significant increase in user complaints.

Some Twitter users claimed they were repeatedly logged out.

Twitter had yet to address the issue.

Legacy Blue tick owners on Twitter were surprised on Monday when a minor change in their bio resulted in them regaining their Blue badge, albeit temporarily.

Due to a Twitter bug, legacy blue check holders temporarily regained their Blue badge after updating their bio. The Blue tick, however, vanished when they refreshed the page.

The platform encountered a similar issue with its desktop version last month.

“We understand that some of you may have had difficulty responding to tweets on the web. Things should be back to normal now. Sorry for the inconvenience!” The company had tweeted about it.

Twitter went down for millions of users in March after they reported several issues with the platform, ranging from links not opening to images not loading and more, because the platform’s application programming interface (API) was handled by only one person.


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