Ending a few days of blackout, Google-owned YouTube on Sunday began restoring the Disney channels, including ESPN and FX, as the two companies reached a new deal whose financial details were not revealed.
On Sunday (US time) YouTube tweeted that it has “reached a deal with Disney and have already started to restore access to channels like ESPN and FX.”
YouTube also said a monthly subscription had reverted to $64.99, but affected users would receive a one-time $15 discount.
“As we promised a $15 discount while the Disney content remained off platform, we will still honor a one-time credit for all impacted members. For active members who have not yet received that $15 discount on their monthly bill, you will automatically receive a one-time credit on your next bill with no action needed. For members who were impacted and have initiated the cancellation process, we would love to welcome you back,” YouTube, considered the world’s biggest OTT platform, said in a blogspot.
In a statement issued Sunday, Disney said, “We appreciate Google’s collaboration to reach fair terms that are consistent with the market.
We’re thrilled that our robust lineup of live sports and news plus kids, family and general entertainment programming is in the process of being restored to YouTube TV subscribers across the country.”
On December 17, YouTube had said that it had held “good faith negotiations” with Disney for several months, but despite “our best efforts”, an equitable agreement was not reached before the existing one expired last Friday and, hence, Disney channels would not be available on YouTube TV.
The blogspot announcing the decoupling had added: “We will continue conversations with Disney to advocate on your behalf in hopes of restoring their content on YouTube TV. In the meantime, we’ll update this website soon with the latest updates, including channels impacted, alternative ways to continue enjoying some of Disney’s content on The Disney Bundle, information about our price decrease, plus any other questions you may have about this situation.”
The Disney-YouTube showdown highlights the shift in the TV industry as consumers world over are shifting from costly cable TV services to on-demand streaming video content, including live sports action.
In a message to subscribers of YouTube, the company had said that in order to make 85+ channels available to on YouTube TV, it partners with content owners, and from time to time, these deals need to be “renewed to ensure we’re continuing to offer a strong lineup, at a competitive and fair price”.
“We’re now in negotiations with Disney to continue distributing their content on YouTube TV so you can continue watching everything…Disney is an important partner for us and we’re in active conversations with them and working hard to keep their content on YouTube TV. Our ask to Disney, as with all our partners, is to treat YouTube TV like any other TV provider – by offering us the same rates that services of a similar size pay, across Disney’s channels for as long as we carry them.”