Mad Influence, YouTube India, and Star Sports have collaborated to innovate in live-streaming, introducing an intellectual property (IP).
This partnership has led to #DostsLive, an interactive YouTube livestream event held at Star Sports Studios in Mumbai, representing a moment in the broadcasting industry.
#DostsLive hosted a watch party of top creators during the India Vs South Africa match in the CWC2023, delivering a viewing experience to fans worldwide.
The event streamed on Star Sports’ official YouTube channel, engaged audiences for 6 hours, 49 minutes, and 30 seconds on November 5, 2023, Financial Express reported.
“The creation of #DostsLive marks a significant milestone in the evolution of live-streaming. Our vision was to redefine the viewing experience, and the overwhelming response with 15 over million viewership and more than 1.5 million engagements validates the success of our endeavor.
This collaboration exemplifies the power of synergy in the digital age,” Gautam Madhavan, CEO, of Mad Influence, said.