YouTube is negotiating with major music labels Universal Music, Sony Music, and Warner Records to use their artists’ music for new AI tools, according to the Financial Times.
This move aims to expand YouTube‘s AI music capabilities beyond last year’s small-scale “Dream Track” test, which featured artists like Charli XCX and John Legend.
The platform plans to secure rights from a dozen artists, although specific names have not been disclosed yet. YouTube aims to launch these AI music tools later this year, pending successful agreements with the labels.
This initiative comes amid growing concerns in the music industry about AI-generated content. Recently, the music industry group filed lawsuits against AI music companies Suno and Udio for unauthorized use of songs. Over 200 prominent musicians, including Billie Eilish, have called for tech companies to halt AI practices that could potentially harm artists’ careers and control over their work.
While YouTube’s approach of seeking permission and offering compensation could alleviate some concerns, the proposed payment model—offering a lump sum instead of royalties per use—might present challenges.