YouTube testing ‘Premium Lite’ subscription for viewers
SUBSCRIBE
JOBS
Custom Image
Go Back
3 years ago 03:30:59pm Television

YouTube testing ‘Premium Lite’ subscription for viewers

New Delhi, 23-February-2022, By IBW Team

YouTube mulling a new live-streaming feature

American tech giant Google is piloting a more affordable premium subscription tier for YouTube that will offer ad-free viewing without YouTube Premium’s other features like offline downloads or background playback.

According to ANI, the new ‘Premium Lite’ plan was spotted by a user recently, and YouTube subsequently confirmed the test offering.

Premium Lite is currently being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.

A YouTube spokesperson said in a statement, “In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs EUR 6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube.”

Premium Lite includes ad-free viewing across YouTube’s main app on the web, iOS, Android, smart TVs, and games consoles, as well as in the YouTube Kids app.

However, it won’t include any YouTube Music benefits like ad-free listening, and it doesn’t include Premium’s other features like background playback, or offline downloads.

For those, who hate the amounts of ads on YouTube, but aren’t too interested in Premium’s other features like offline download, Premium Lite sounds like a tempting proposition.

At its current pricing, it costs around 60 percent of the price of a regular Premium subscription, while only offering around a quarter of its benefits. YouTube has said that the current subscription is in an experimental phase and that it’s considering rolling out more plans based on audience feedback.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos