India’s top production house Yash Raj Films owned by Aditya Chopra is planning to launch its streaming service in India with an initial investment of Rs. 500 crores.

Chopra who is the director of blockbuster films like ‘Dilwale Dulhania Le Jayenge’ and ‘Rab Ne Bana Di Jodi’, aims to reshape the digital content market with YRF’s OTT venture, which will be called YRF Entertainment.

“Aditya Chopra wants to contribute towards raising the bar of digital content production in India. He wants to match global standards of vision and storytelling with stories that are rooted in India. These scripts are being homegrown in YRF as we speak.” This could be the moment that reshapes the OTT space forever YRF has huge plans and they will roll out their strategy soon, PTI reported from Mumbai.

The 50-year-old filmmaker and his studio have been working on floating the OTT venture for the past two years and they have already lined up several new projects, the PTI said.

YRF decides to start something new, it does so at an unmatched scale. He had earmarked 500 crores to start his new venture.

Aditya Chopra’s plans are in fruition now and this is probably the most exciting thing that had happened in the Indian OTT space.

“YRF has always backed raw, new talent and original and exciting scripts. A massive studio like this looking to nurture the OTT landscape in India is a true milestone moment,” Aditya said.

Chopra believes that as the true blue Indian studio, YRF is best poised to tell the best stories to global audiences in the visually grand way possible.

“Platforms like this are now bridging the language barrier and exposing cultures and talents to the world. Aditya Chopra wants to shift a gear and scale up the OTT space in India to match international standards, he added.