YuppTV, a leading OTT platform for South Asian content, has acquired the digital broadcasting rights for Tata IPL 2022 cricket and would be streaming the content in 114 countries.
YuppTV will be airing all the excitement from March 26 to May 29, 2022. The venues for the event include Wankhede Stadium, Brabourne Stadium and DY Patil Stadium in Mumbai, and MCA International Stadium in Pune. The tournament comprises 74 matches this season.
Leveraging this opportunity, YuppTV will be bringing the highly engaging and anticipated action to close to 100 countries across territories of Continental Europe, Australia, Sri Lanka, South East Asia (except Singapore and Malaysia), Central and South America, Central Asia, Pacific Islands, Pakistan, Japan, Nepal, Bhutan and Maldives.
Commenting on the association, in a statement Uday Reddy, Founder & CEO of YuppTV, said, Cricket has always been a massive crowd-puller and IPL has reimagined the format and the excitement associated with it. In alignment to bring cricket to the masses, we are delighted to be the streaming platform of choice in expanding the outreach to 114 nations across the globe. We are ensuring that our robust backend technology will support uninterrupted, real-time streaming of the sport that put India on the world map concerning international leagues.”
“We’re happy to be continuing our long-standing association with YuppTV which continues to serve the global Indian diaspora with world-class content. The Tata IPL 2022 promises to be the largest and most exciting edition since its inception,” said Harry Griffith, Head of Acquisition & Syndication- Sports, Disney Star.
With this development, YuppTV will add more viewers giving them the best experience of virtual IPL with the feel of the stadium at home, the company said in a statement.
YuppTV is one of the world’s largest internet-based TV and on-demand service providers for South Asian content, offering 250+ TV channels, movies and TV shows in 14 languages.