Zee 24 Taas, Maharashtra’s leading Marathi news channel, is set to bring the vibrant celebration of Anant Chaturdashi to its viewers through a special day-long program titled ‘Zee 24 Taas Sukhkarta.’

The festival, marking the conclusion of Ganeshotsav, will be celebrated with full fervor on September 17 2024, with live coverage starting from 7:00 am.

The special programming aims to offer an immersive experience of Anant Chaturdashi with live broadcasts of grand processions, expert commentary on rituals, and behind-the-scenes stories from various parts of Maharashtra.

Through segments like the Gharguti Ganpati Contest, where participants share their home celebrations and stand a chance to win gold coins, the program engages audiences in a participatory way, blending tradition with entertainment.

The ‘Sukhkarta’ special reflects Zee 24 Taas‘ commitment to showcasing the rich cultural heritage of Maharashtra. It aims to become a staple part of Maharashtrian festive celebrations by focusing on the Anant Chaturdashi rituals and the vibrant community spirit that comes alive during this period.

Kamlesh Sutar, Officiating Editor of Zee 24 Taas, expressed, “With Sukhkarta, we aim to go beyond traditional programming and truly celebrate Anant Chaturdashi with our viewers. This initiative reflects our commitment to presenting Maharashtra’s cultural richness in its most authentic and lively form.”

The show will feature diverse segments, such as live coverage of processions and expert analysis of the festival’s significance, providing a comprehensive view of Anant Chaturdashi. The inclusion of interactive contests like the Gharguti Ganpati Contest aligns with the channel’s mission to blend entertainment with tradition.

Karan Abhishek Singh, CEO of Zee Media Corporation Ltd. (ZMCL), emphasized the broader impact of the program: “Sukhkarta exemplifies our ongoing commitment to providing content that connects with our viewers. It’s a meaningful way for our audience to be a part of the festival and experience Maharashtra’s cultural heart.”

Zee 24 Taas is part of Zee Media Corporation Ltd., which has a strong presence in the news and regional genres. ZMCL operates 18 news channels in seven languages, reaching 528+ million viewers across linear and digital platforms.

Through special programs like ‘Sukhkarta,’ the channel continues to cement its position as a key player in India’s media landscape, especially during cultural and festive seasons.